The infinitely complex undertaking that threadless is taking - to provide a platform of engagement for a massive audience - fascinates me. They started with attracting people through competitions and now we have the Artist Shop to try out.
|Yes, this is Hebrew|
At the time when printed t-shirts became a prominent item in the American culture, I was a bit dismissive of people making billboards of themselves. Then, in the early nineteen nineties my brother's designs for transfer technology exposed me to the broader side of this engagement. After moving to Canada in 2002 I walked into a place that made prints on t-shirts. I was appalled to realize how expensive making one would be, maybe three times the amount it cost me in Israel. However, the idea of finding ways and venues to continue my habit of turning ideas into objects stayed.
|Not available on threadless as a t-shirt anymore|
Then, in 2010 my sister sent me an orange shirt with a lovely design of a fox. This was the first time I became aware of the company named threadless. Still, the price seemed appalling to me. But why worry, here is a venue where my ideas can join a stream of like-minded people, and possibly even be purchased around the world. My first submission was kindly rejected, making me feel like, why bother…
|My first submission on threadless|
|Some of my submissions this year, 2016|